What is ikigai?

In recent years, amidst the hustle and bustle of modern life, a concept deeply rooted in Japanese culture has captured the attention of people seeking purpose, balance, and fulfilment: Ikigai. Pronounced "ee-kee-guy," this profound philosophy embodies the art of finding joy, meaning, and a reason for being. But where does this captivating notion originate, and what fuels its meteoric rise in popularity?

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